It's been a little while since I posted on here as I have been ridiculously busy chasing new work as much as possible and building my own personal pitch, more on that in another post..
I just wanted a say a couple of words on Mike Taylor at Web Based Recruitment's Social Media in Recruitment conference yesterday. It was really great to see a new event put together in a pretty tough market that turned out to be such a success, I believe Mike had 149 in attendance and a great turnout from the corporate recruiter and recruitment agency side of the industry. They are the guys that NEED to be at events like this because a vast number of them simply don't get what is going on in the recruitment space and are not prepared for the changes that are happening in the industry. Right now they are inundated with candidates and are, in many cases, not prepared for the changing recruitment market once the economy is back on an even keel.
The worry is always that people go to these events and then make a half hearted stab at social media and decide they can't be bothered to keep it up or they don't see immediate results so they abandon it. The trick really is not to do everything at once or if you really MUST do tha then get someone in who knows how to build and implement it.
I'm going to try and get copies of the presentations and, if Mike and the presenters are OK with it I'll host those I can on here and make some specific comments.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Friday, 17 July 2009
Friday, 27 March 2009
11 tips on Social Media use
I've been having some thoughts on this and really thought that some key tips may be worth posting up. Some of these will seem like teaching some people out there to suck eggs but, hey, I'm going with it anyway.
1. Learn about your business. OK that sounds flippant but if you are building a social media strategy then you need to know what areas of your business will actually benefit.
2. Build blogs! Conversational markeitng is one of the biggest themes out there and is key to building online relationships with your customers, employees and potential employees.
3. Use tags and metadata effectively. Some people claimed metadata was dead and did nothing for your site anymore, frankly they didn't know what they were talking about, metadata and tags are information about information read much more here: http://www.searchtools.com/info/metadata.html
4. Don't manipulate the social space around your company. Let the social space inform you about how you are perceived and respond appropriately.
5. Build tools to measure sentiment, they are invaluable to understanding what your audience really feels about your business. More here: http://www.tradersnarrative.com/sentiment-measures-78.html
6. Use Social Media Press Release format for any information you want to get out to the wider audience: http://socialmediareleases.x.iabc.com/2008/03/01/iabc-assumes-social-media-release-leadership-role/ for the press release format use this: http://www.shiftcomm.com/downloads/smprtemplate.pdf
7. Try audio and video podcasts, test both, see what your audience responds to and make it a regular release from the company.
8. Build Flickr and or Youtube channels, they really can have a great influence on the wider perception of your business. These can be particularly useful when your are running or attending events, giving people the opportunity to engage with you before they meet you face to face.
9. Don't be airbrushed into a corner. It's so, so tempting to engage a slick video production and or podcasting company but do they make the content people really watch? Luke McKend from google showed us the PWC auditor video as a great example the other day, created by the auditors themselves with no corporate input at all. it has now had over 62,000 views and is a great tool for the company see it here:http://www.youtube.com/watch?v=56pAdTGHoqc
10. Monitor where your inbound links actually come from. If they are fom a blogger then engage them. Comment on their posts, build a relationship as best you can.
11. Go mobile! This blog can be viewed on a mobile on this address: http://sussexmatt.mofuse.mobi/ (go on, you know you want to!)
This is just 10 things I was running over today, they may not be groundbreaking but I hope there are some elements of use there for anyone reading. I'm going to have a weekly round up of things in the social space, recruitment media, whatever, I come across a vast amount of information and at the moment, I'm not getting to do a hell of a lot with it so rather than sitting on info that could help I'll share it with my lovely readers!
1. Learn about your business. OK that sounds flippant but if you are building a social media strategy then you need to know what areas of your business will actually benefit.
2. Build blogs! Conversational markeitng is one of the biggest themes out there and is key to building online relationships with your customers, employees and potential employees.
3. Use tags and metadata effectively. Some people claimed metadata was dead and did nothing for your site anymore, frankly they didn't know what they were talking about, metadata and tags are information about information read much more here: http://www.searchtools.com/info/metadata.html
4. Don't manipulate the social space around your company. Let the social space inform you about how you are perceived and respond appropriately.
5. Build tools to measure sentiment, they are invaluable to understanding what your audience really feels about your business. More here: http://www.tradersnarrative.com/sentiment-measures-78.html
6. Use Social Media Press Release format for any information you want to get out to the wider audience: http://socialmediareleases.x.iabc.com/2008/03/01/iabc-assumes-social-media-release-leadership-role/ for the press release format use this: http://www.shiftcomm.com/downloads/smprtemplate.pdf
7. Try audio and video podcasts, test both, see what your audience responds to and make it a regular release from the company.
8. Build Flickr and or Youtube channels, they really can have a great influence on the wider perception of your business. These can be particularly useful when your are running or attending events, giving people the opportunity to engage with you before they meet you face to face.
9. Don't be airbrushed into a corner. It's so, so tempting to engage a slick video production and or podcasting company but do they make the content people really watch? Luke McKend from google showed us the PWC auditor video as a great example the other day, created by the auditors themselves with no corporate input at all. it has now had over 62,000 views and is a great tool for the company see it here:http://www.youtube.com/watch?v=56pAdTGHoqc
10. Monitor where your inbound links actually come from. If they are fom a blogger then engage them. Comment on their posts, build a relationship as best you can.
11. Go mobile! This blog can be viewed on a mobile on this address: http://sussexmatt.mofuse.mobi/ (go on, you know you want to!)
This is just 10 things I was running over today, they may not be groundbreaking but I hope there are some elements of use there for anyone reading. I'm going to have a weekly round up of things in the social space, recruitment media, whatever, I come across a vast amount of information and at the moment, I'm not getting to do a hell of a lot with it so rather than sitting on info that could help I'll share it with my lovely readers!
Friday, 9 November 2007
Blowing your own trumpet...
What's the point of a blog without some shameless self promotion?
As you may, or may not be aware back in April Kevin Voight of CNN produced an excellent article on Interactive CVs. Both Alan Whitford and I were approached and it is really good to see that we both had a good level of coverage in an article aimed at an international audience, something of a rarity for 2 UK based 'experts'.
Anyway that article can be read here
In addition to the CNN piece, I contributed to an article on Graduate recruitment and social media written by Virginia Matthews of the Independent recently which can be viewed here here
As you may, or may not be aware back in April Kevin Voight of CNN produced an excellent article on Interactive CVs. Both Alan Whitford and I were approached and it is really good to see that we both had a good level of coverage in an article aimed at an international audience, something of a rarity for 2 UK based 'experts'.
Anyway that article can be read here
In addition to the CNN piece, I contributed to an article on Graduate recruitment and social media written by Virginia Matthews of the Independent recently which can be viewed here here
Thursday, 8 November 2007
Well, I've been reading everyone else's blogs for a while now and thought it was time I got one of my own. (I know, it's bandwagon jumping, next thing you know I'll be attending careers fairs on second life).
With the proliferation of online recruitment blogs what can I bring to the market, well, hopefully different input to some of the others out there. I get to deal with a broad spectrum of people in my day to day work, everything from new launches (wild ideas and good ideas in almost equal measure), to new technology and advertising agencies.
The big story (again) this month appears to be social media.. It's almost turning into a jaw breaking yawn to hear yet more people talking about it but at the end of the day I don't think the recruitment community is under any illusion that the way candidates are found will eventually change, it would just be nice to see someone tell us EXACTLY how, speculation is rife and there are more facebook apps than you can shake a stick at kicking around, which will win and work? Only time will tell.
The Godfather of Social Media recruiting, Jason Goldberg, is still touting it as the future and jobster certainly looks good, how it all makes money in the long term is something I'm a little unclear about but let's face it people said exactly the same thing when RBI invested as much as they did in the launch of totaljobs.
Personally I find that social media apps for things like facebook and myspace smack a little of manipulating the network which is a dangerous thing to do, if people get annoyed they vote with their feet and move to the next big thing.
I like the idea of networking specifically to find a job and if sites are growing up to do this and engage the audience directly then more power to them.
In general recruiting is changing, job boards are evolving and the Paper CV is dead, be careful what you put on your facebook / myspace, you never know who is looking!
With the proliferation of online recruitment blogs what can I bring to the market, well, hopefully different input to some of the others out there. I get to deal with a broad spectrum of people in my day to day work, everything from new launches (wild ideas and good ideas in almost equal measure), to new technology and advertising agencies.
The big story (again) this month appears to be social media.. It's almost turning into a jaw breaking yawn to hear yet more people talking about it but at the end of the day I don't think the recruitment community is under any illusion that the way candidates are found will eventually change, it would just be nice to see someone tell us EXACTLY how, speculation is rife and there are more facebook apps than you can shake a stick at kicking around, which will win and work? Only time will tell.
The Godfather of Social Media recruiting, Jason Goldberg, is still touting it as the future and jobster certainly looks good, how it all makes money in the long term is something I'm a little unclear about but let's face it people said exactly the same thing when RBI invested as much as they did in the launch of totaljobs.
Personally I find that social media apps for things like facebook and myspace smack a little of manipulating the network which is a dangerous thing to do, if people get annoyed they vote with their feet and move to the next big thing.
I like the idea of networking specifically to find a job and if sites are growing up to do this and engage the audience directly then more power to them.
In general recruiting is changing, job boards are evolving and the Paper CV is dead, be careful what you put on your facebook / myspace, you never know who is looking!
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