Corporate Blogging

This is a handy little piece of info I found on ERE about corportate blogs. I'm still hugely in favout of using these not just as an SEO driving tool but as a way of genuinely engaging with candidates and employees. Obviously the tone and the idea behind the whole thing has to be well realised and well written so it doesn't just become another "aren't we wonderful" message thast is ultimately a total waste of the company's and the reader's time.

Keith Halperin's comment is, I guess a valid one, are people savvy enough not to believe corporate blogs these days? Well in our indutry, yes, anyone who knows about Marcomms knows that these things are well tailored and aimed at specific sections of the audience, therefore we become cynical and because we know what goes on we generally do it down (how many times have I heard that blogging is dead in the last month or so???).

However, on a straw poll of people in our office working in totally different areas of business and a quick chat with a couple of friends they do tend to believe blogs have value and are there to help them understand a business' culture. That is really dictated to by the tone of the blog. If it comes across as a person and shows a degree of openness about who they are and what they do then they tend to believe it's not the product of a lengthy marketing meeting. Well, according to my highly unscientific analysis, blogging may still have a place and the article is worth a read!